The name, “Kickapoo Joy Juice”, was originally coined as a “volatile brew” in Li’l Abner, an American comic strip. Al Capp, the cartoonist, described the drink as “a liquor of such stupefying potency that the hardiest citizens of Dogpatch, after the first burning sip, rose into the air, stiff as frozen codfish”. It was said to be an elixir of such power that the fumes alone have been known to melt the rivets off battleships.

Kickapoo is the first brand Monarch introduced in international markets. It was launched in Southeast Asia in 1966 and has been delighting consumers ever since. Today Kickapoo has become the #1 heavy citrus brand in Malaysia and Singapore thanks to its superior taste. In those countries, the brand now challenges Sprite and 7Up for market leadership after colas. Kickapoo contains caffeine. The amount of caffeine will, in general, be superior to the amount present in leading cola brands.