Jolly Ranchers are a hard candy favorite known for their unforgettable, vibrant flavor.

We love candies with a story behind them, and Jolly Ranchers indeed do!

The Jolly Rancher Candy Company was founded in 1949 using a bit of poetic license by the Harsmen Family in Golden, Colorado, who were looking for a name that would signal their Western roots. So they named the company “Jolly Rancher,” which indicates their Western roots and their tradition of hospitality.